There’s nothing like social media to create the buzz you need for your Hemp products. It seems like most everyone makes a big splash on Facebook in their great debut. But what if some of your target demographic doesn’t have Facebook? While the site for friends, family, and competitors alike is always popular for marketing, there are many other excellent ways to reach out to potential Customers that can work just as well. Here are six different ways to do so without Facebook and how you can tap into the strengths of each.
YouTube Videos
With enough know-how on getting new subscribers, YouTube videos are especially great for Customers who don’t like to read about their products but want to see and hear about them instead. If you market your Hemp products on YouTube videos, you’ll have the benefit of offering visuals of the products and putting a face behind them — an important part of product branding and especially for your product line. Best of all, you can optimize videos with SEO and run YouTube advertising campaigns. YouTube videos are especially popular with the younger crowd, and it’s the Internet’s second-largest search engine.
Amazon
The retail giant gives you the advantages of being a third-party seller with competitive prices and Amazon’s assistance for Customer issues. As a third-party seller, your ads will appear in search results and product pages. Another great perk about it is being able to offer bundle deals. Many Customers are interested in Hemp product lines with variety, and on Amazon, they will tend to buy in bulk. There is a wide range of potential Customers you can gain from using Amazon, though a good number are mostly older, home shoppers. Keep a high reputation, and your account will remain active and in good status.
SEO
In internet marketing, everyone needs Search Engine Optimization for their products, and Hemp products are no exception. SEO helps your website or webpage gain more visibility and draw traffic by using specific keywords and phrases. The more relevant your Hemp products are, the higher they’ll rank in Google search results. Any other websites or webpages that link to your Hemp products will also display them if they’re relevant enough. So if you’re marketing your Hemp products with SEO, check out the highest ranking Google search results for Hemp and figure out which keywords and phrases you want to use, both general and specific, so your website or webpage doesn’t get lost among the competition. Keep in mind SEO always goes together with content marketing, so make sure you have the content fully fleshed out first.
Have you heard of people using Reddit as a news source? Many Redditors use it as a way of keeping up-to-date on breaking news, and that could easily mean news about your Hemp products. The simple aggregation site that focuses on specific themes appeals to a user base of fairly well-educated males whose ages are about evenly distributed across all age groups. Hemp is an eco-friendly product, so you shouldn’t have any problem finding supportive Customers through Reddit. Also, because Reddit is made up of small groups, Customers and potential Customers are far more likely to get into discussions and post about their views. It’s a social media platform that even allows you to host an Ask Me Anything (AMA) discussion thread and create your own group, or “subreddit,” just for your Private Label Supplement Hemp Products — both bound to get attention.
The trick to marketing your Hemp products successfully on Reddit is to be active, which will give you karma points. The more upvotes you get on your posts, the better. This is your chance to be friendly and personable with the other Redditors.
Influencers
“It’s not what you know; it’s who you know.”
Remember that advice? Anyone who’s ever heard it learned well the importance of social networking. Your connections can open doors for you, and influencers are the movers and shakers that can guarantee your Hemp products will get attention over the competition. Fans will be interested in buying your Hemp products by association; influencers are considered an authority, and their fans will be eager to know what they endorse. And they, like most people, are always willing to try an endorsement over wasting time for products that didn’t catch an influencer’s attention.
Your Own Website
Customers love Company websites. It gives them another layer of legitimacy from marketing via third-party platforms only. Your own website is where you can showcase your Hemp products however you’d like. Use SEO along with content marketing and be available on as many social media platforms as you can. Print out the address on business cards, and you’ll have a handy resource for your potential Customers to learn more and contact you.
Facebook is not the only social media out there for marketing Hemp products. Hemp products have a growing popularity in the Private Label Supplement industry and can give your product line the diversity you need for more sales. Alternative marketing platforms include social media, connections, and websites for Clients to reach as many potential Customers as possible with their mass appeal among different audiences.
We want to help you get the most out of your new product line. If you have any questions, we’re always here to help. From product selection (stock or custom formulas) to full-scale marketing strategies, our solutions give our Clients an advantage over their competitors.
Contact our Sales Managers at 855-209-0225 (US Press 2 for Sales) to find out more information about our products and services. While you’re on the line, ask our Sales Manager how you can save $7-$10K in the process.
Stefani Thionnet
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