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Just The CBD Facts

Dispel the Myths about CBD

How to Explain CBD to Consumers

February 15, 2020 By Our Own CEO, Stefani Thionnet

CBD products are in the spotlight and can be used for many purposes, but it’s not always easy to explain these purposes to consumers. As you know, the usage and legalities surrounding CBD can be confusing, and your Clients will probably have more than a few questions. Here are some tips for tackling those hard questions with ease.

What Is CBD?

A lot of times, Clients will come to me and ask what exactly is CBD? When the internet is so saturated with information about CBD, how do you determine the facts from fiction?

The cannabinoid cannabidiol (CBD) is found in cannabis and hemp plants. It is a major factor in the cannabinoid family, being the most abundant in hemp plants and the second most abundant in cannabis plants. It offers properties such as anti-inflammatory, neuroprotective and analgesic that have been reported to help support relief of some health condition symptoms. The main point you want to drive home to your Clients is the difference between CBD and THC. THC is intoxicating, CBD is not.

Many Clients you speak with will be apprehensive about CBD because of the misconceptions surrounding it. It’s important that you educate your Clients about the key differences, the main point being that CBD does not have the same psychoactive components as THC. CBD is a non-intoxicating cannabinoid but does induce positive psychoactivity – such as supporting healthier responses to varying symptoms.

Is CBD Legal?

The legality of CBD is often confusing for many people because it differs from state to state. Some states, like California, have deemed cannabis-related products legal for recreational purposes while others, like Arkansas, have allowed its use for medical purposes only. However, you’ll want to stress to your Clients that the use of CBD oil, in particular, may be legal since it does not produce intoxicating effects.

The 2018 Farm Bill addresses CBD by lifting federal restrictions about hemp production, thereby changing the legality of its use in products. Now it is used in an increasing array of health products like our Private Label Functional Soft Chews for Pets, Private Label Hemp CBD Oil, and our other Private Label Supplements.

Although the Farm Bill legalized hemp, the FDA has not issued guidelines and regulations for products containing the cannabinoid yet. There are still three states – Idaho, Nebraska and South Dakota that specifically ban CBD oil and all other types of CBD products. These states have not updated their laws to reflect the 2018 Farm Bill’s legality of hemp either.

When talking to Clients about legality, you’ll need to be aware of the laws specific to the states where they are located. What do those states allow where products and usage are concerned?

How Is CBD Taken?

CBD is available in several different forms. For humans these include oil, tinctures, pain creams, facial creams, capsules, powders, and edibles. Pet products include products like our Private Label Doggy SOS – Hemp CBD Oil 500 mg Pain Relief & Mood Support Dogs & Cats 1 oz / 2 oz , or our private label human premium oils such as one of my favorites Full Spectrum Hemp CBD Oil 1000 mg 1 oz / 2 oz Peppermint, Vanilla or Passion Fruit Flavor and then an all time favorite for both Men and Women alike is our CBD All Skin Face Cream for its ability to aid all skins with a healthy balance of moisture and your restore your skins natural oils; ultimately bringing you back to your most natural state. We can also create any of our Healthy Reward Soft Chews for Dogs as custom CBD products; powders can be custom formulated for your dogs as well. Clients will have questions about the various forms and how they should be used along with inquiries regarding specific products. It’s important for them to understand how CBD reaches the bloodstream with each form as well as its proper application.

How Is CBD Extracted from the Cannabis Plant?

One way CBD is extracted from the cannabis and hemp plants is through a method called supercritical CO2 extraction. It uses pressurized CO2, or carbon dioxide, to extract the CBD cannabinoid. The process involves high pressure and very low temperatures over a calculated period. Supercritical CO2 extraction is on the list of safe and preferred extraction methods, along with ethanol extraction.

Ethanol extraction is another method and is preferred because it is both safe and effective. At Private Label Supplement, we use this method because it allows for a 98.5% level of CBD extraction without the need to post-process the extract further. Many times, a high percentage of the ethanol that is extracted can be recovered and reused in other extractions. As a trusted supplement manufacturer, we like to use the safest, most innovative extraction method available to provide the best product possible.

Does CBD Oil Cause a High?

Hemp CBD oil contains very low levels of THC and will not cause a high when used. I get asked this question by Clients who have never used CBD products before and want them to understand what these products contain. CBD is a non-intoxicating cannabinoid.

It’s often said that CBD is non-psychoactive, but there is psychoactivity since a change does occur. It is better to explain that it is a non-incapacitating and non-intoxicating cannabinoid. Psychoactivity refers to affecting the mind. As I mentioned previously, the psychoactivity of CBD is positive, not negative. The change that occurs is better support of responses to symptoms, creating a heathier response.

Are CBD Products Safe to Use?

One of the most important points to remember is that CBD products are absolutely safe to use. The oil is extracted from plants that are free of chemicals like herbicides, pesticides, and fertilizers. When talking to Clients about this, stress the importance of paying close attention to any dosage instructions or information. Also, ask for a copy of the third-party testing results for every batch produced.

Other Considerations

When you talk to consumers about CBD, explain the role it can play in their lives. Be ready to answer specific questions about CBD, and of course the products themselves. There are a lot of questions surrounding CBD, and the waters can seem quite murky. Providing the answers Clients need will help them better understand what CBD is, as well as what it isn’t.

The recently passed 2018 Farm Bill should clear up some of the confusion surrounding the legalities of CBD. It does help to point Clients to legal resources for their particular state whenever such questions arise, especially since information differs drastically from one area to another.

Lastly, be ready to answer specific questions about the product line you offer. What do you sell and how is it used? What is it that differentiates your brand from others?

We want to help you get the most out of your new product line. If you have any questions, we’re always here to help. From product selection (stock or custom formulas) to full-scale marketing strategies, our solutions give our Clients an advantage over their competitors.

Contact our Sales Managers at 855-209-0225 (in the US press 2 for Sales) to find out more information about our product services.

While you’re on the line, ask our Sales Manager how you can save $7-$10K in the process.

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Stefani Thionnet

Owner & CEO, Private Label Hemp + CBD Products, Private Label Supplement, and StartUp TakeOff. A cowboy entrepreneur, a nearly three-decade veteran in the health & wellness industry, Stefani thrives on Clients’ success and is relentlessly seeking new ways to deliver quality GMP product that furthers a company’s marketing and drives volume with the confidence that comes from successful strategic partnerships. With an inventive, innovative approach to product development and a commitment to Client relations, her professional motto is, “If we are lucky enough to fill one order but haven’t earned your repeat business, we haven’t done our job.”

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