One piece of advice I always give to my Clients is diversity, diversity, diversity. Customers love when you have a diversity of products. Having any number of top supplements available in your product line can attract a lot of business for you. Our most successful Clients are in tune with the demand of supplements out there. Are you? Something I like to say is if you want an edge over your competitors, you need to keep up with the market like a fish needs water.
Pet health supplements are hot right now. They are a growing, lucrative market in the Private Label Supplement industry. If you’re interested in starting or expanding your pet product line, here are the products getting two paws up this month.
1. Healthy Reward Hip & Joint Care Soft Chews
It’s never too early to start your dogs on Hip & Joint protection. It’s a proactive product where serving size is based on the weight of your dog. If you have Consumers looking to support their pet’s joint health and help them get around, our Healthy Reward Hip & Joint Care Soft Chew not only helps build a bonding experience with your dog, it also helps them get past the pain.
These Soft Chews have 3 key ingredients for everyday support of a dog’s cartilage and connective tissue: PurForMSM®, Glucosamine HCI, and Chondroitin Sulfate. All three are known for their joint-supporting properties in humans.
PurForMSM® is a food-grade source of sulfur for healthy bones.
Organic Turmeric and Dried Yucca Schidigera Extract have been shown to reduce and prevent inflammation, while Egg Shell Meal is a form of Collagen that coats the pet’s joints and adds much-needed Calcium. Vitamins C and E give even more antioxidant protection against inflammation.
The marketing points are the same for all Soft Chews we have: They are free from GMOs, Artificial Preservatives and Colors. We also offer Grain Free Formula Options and 3rd Party Marketing Claim Testing so you can customize your own label claims. The no-heat process we use means no loss of ingredient integrity, and we only manufacture in the US and it comes in nine savory and delicious Natural Flavors to satisfy even the pickiest of dogs. Many Clients build a brand by carrying this formula in all flavors. Most importantly, this supplement is one of our best sellers. The Joint and Functional Soft Chew delivery methods are both the number one categories in their respective areas so this product is a win-win.
2. Doggy SOS – Skin, Nose & Paw Hydration Salve
Sometimes, dogs get dry spots and they easily turn itchy from irritation. This softening Salve is easy to use, safe, all-natural and has no chemicals or fragrances. It promotes fast healing during extreme weather in the summer or winter to prevent further damage to your dog.
Ask Consumers to take a look at their dogs’ skin, nose, paws and even their elbows. They will see chafed and even cracked skin, right?
That’s where Doggy SOS – Skin, Nose & Paw Hydration comes in. The wonderful wax-based salve has the incredibly rich moisturizing properties of Shea Butter, Beeswax, Jojoba Oil and Vitamin E. It is a long-lasting gel that is great for healing and protecting your dog’s vulnerable skin areas and making sure they stay moisturized even in the driest air.
3. Healthy Reward Organic Turmeric Antioxidant Hip & Joint Soft Chew
I love our Healthy Reward Organic Turmeric Antioxidant Hip & Joint Soft Chew. This antioxidant powerhouse not only helps decrease inflammation and relieves stiff joints, but it can also help put some pep in your dog’s step. This soft chew is the green approach to hip and joint health. When my Clients are looking for a specific product category, I first ask them what their Consumers’ needs are. Some Consumers want only traditional ingredients, but there are also some who are looking for the same core joint ingredients (PurForMSM®, Glucosamine HCl, and Chondroitin) that achieve the same benefits while also supplementing organic and healthy ingredients like Black Pepper and Organic Turmeric for MAX delivery of benefits. I call these “from nature to supplement.” It’s ultimately about Consumer preferences. Just like in human food preference, one person may choose beef over chicken and vice versa.
For those looking for added benefits, the main star in our Soft Chew is Organic Turmeric. It’s a powerful antioxidant and anti-inflammatory that helps relieve stiff joints, aids in healthy digestion, and may help increase your pups overall activity. The addition of Black Pepper was carefully formulated to help make the absorption of Organic Turmeric and other vitamins and minerals easier for the body. It also has Vitamin E for reducing inflammation, Yucca Schidigera for relieving stiff joints, Cod Liver Oil for supporting healthy bones, Egg Shell Meal for Collagen and Calcium, and Green Lipped Mussel for bone-building nutrients. At Private Label Supplement, this bundle of goodness uses a precise blend of PurForMSM®, Glucosamine HCL (30% more concentrated that Glucosamine Sulfate), and Chondroitin Sulfate. It’s no wonder it’s one of our best sellers – and for a good reason.
4. Healthy Reward Advanced Calming Soft Chew with Organic Hemp Protein
A soothing solution for the anxious, scared or stressed-out dog, this Soft Chew can support your furry friend’s emotional balance. Experiencing thunderstorms, hearing a vacuum cleaner, taking a visit to the vet, or having separation anxiety are all common examples of situations where your dog may have a hard time calming down. These Soft Chew have Herbal Ingredients (Organic Hemp Protein Powder, Chamomile and Valerian Root) and essential amino acids (L-Tryptophan and L-Theanine), which in combination have been known to increase dopamine for relaxation and happiness. It also has Thiamine, which may lessen your dog’s irritability.
5. Potent Hemp Oil, Super Omega & Turmeric Curcumin for Dogs and Cats 16oz & 32oz Pump
This Oil Pump is a totally new product that is chock-full of Omega-3 and Omega-6 fatty acids, as well as essential nutrients. Hemp Oil may help dogs and cats achieve that state of calm and well-being during stressful times like thunderstorms. A thunderstorm is like Dooms Day for my dogs. I feel completely helpless watching my dogs panting heavily or trying to hide in strange nooks and crannies in my house. One or two pumps of the Potent Hemp Oil with Super Omega & Turmeric Curcumin and that’s all it takes to calm them down. It also helps that they love the taste. We may turn our nose up at the natural fishy smell, but your dogs will gobble it up like there’s no tomorrow. Some consumers might already be familiar with Fish Oil as a source of fatty acids and the anti-inflammatory properties of Turmeric. Curcumin is the most active compound in Turmeric, an antioxidant that supports emotional stability. The Oil Pump form makes it easy for consumers to give it to their pets directly on top of their food.
Many consumers own pets and more are becoming aware of health supplements for their furry family members. It’s a great time to take advantage of the growing popularity of pet health supplements; thinking pawsitive can make your product line really stand out. Knowing the top products consumers are interested in most and how to market them will really help you build your product line, make a profit, and keep it as up-to-date as possible.
We want to help you get the most out of your new product line. If you have any questions, we’re always here to help. From product selection (stock or custom formulas) to full-scale marketing strategies, our solutions give our Clients an advantage over their competitors.
Contact our Sales Managers at 855-209-0225 (US Press 2 for Sales) to find out more information about our products and services.
While you’re on the line, ask our Sales Manager how you can save $7-$10K in the process.
Stefani Thionnet
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